AIM

Who are we? 
Premier Inn

 What do we do?
Premier Inn’s main aim which is highly promoted through their advertising is ensuring a good night’s sleep. However, some Premier Inn’s such as central London ones help guest getting around London and recommending places to visit

 Where do we do it?
United Kingdom

How are we seen in the market place?
618 Premier Inns were awarded the certificate of excellence Premier Inn has been rewarded for the great value they offer in both leisure and business travellers. Premier Inn has recently opened a brand-new hotel in Dubai which is the first hotel outside of the UK.

Where do we want to go? 
Making sure that guests who stayed with them come back again Attracting new clients Selling more to existing clients such as breakfast, dinner Improving efficiency such as things which they provide for quests.

What is the perceived personality of the company? 
They try make guests feel like at home Friendly and approachable especially to children by giving out sweets or providing ‘Treasure Hunt’ games.

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