Brief
Business name: Premier Inn
Describe your business: Premier Inn is a hotel chain, founded in 1987 from the organization of
Whitbread. The British run company is a chain, holding around 750 hotels across the UK and offering
more than 65,000 rooms.
What makes your business unique? My business idea will bring a whole new visual experience for customers, including a website and mobile application.
Existing brand guidelines in place? No.
Please Describe your brand expectations in detail: After researching into the hotel and from past experience of staying at the Premier Inn. The hotel doesn’t actually provide guests with a lot of information regarding stuff to do in the hotel, with breakfast times, etc.
Any colors that you like/dislike? Premier Inn is known for its colouring of purple, I like that Premier Inn already have their branded colour and would like to stick with that when producing the augmented reality.
Scope of project: Please describe what you want to change: The main focus of this project is to create an experience within its self for the guest at Premier Inn hotel. My group and I want to create an augmented reality hotel application using wikitude studio, by using this software we will be able to create a tab of QR codes in order for guests to scan and see their way around the hotel and find out more information or the information they may need whilst they stay at the hotel.
Please describe what you want to keep: Premier Inn has a very modern, UK branded way of their advertising, which I really enjoy. They use Lenny Henry a British comedian in majority of their adverts which adds a very British vibe. I Would keep this whole British feel when creating the application and also like to keep the colour purple for association with the brand as when you think premier inn you associate it with purple.
What problem is it solving? The application will solve the problem of guests who don’t feel like they have fulfilled their stay with regards to being told everything. It gives them the freedom to find it out themselves and in a fun way too, creating an enjoyable stay for all ages.
What problems might it create? It could cause such problems with guests feeling a bit abandoned in the sense that they feel like they cannot ask the staff as the information is all provide on the device. It could be a problem with people who don’t want to use a technical form of information as they may not know how to use it.
Who is your audience? Families, couples, children, business people. Who is your competition? Different hotel chains including Travelodge, Holiday Inn.
How will you measure success? In order to measure the success, firstly my group and I would have to have created it so that it is a simple, easy way of getting hotel information so by testing it in the hotels would give us a good amount of feedback from real life customers.
List all due dates for project:
Researching and planning:
2th February Sketch drawing/final design
16th February Content building foe application
23rd February Working on app
23rd Feb- 27th April
Final project: 27th April Budget n/a (so far)
Further Information Examples of Brands You Like and Why Brands that I enjoy with interactive features, are those like Dominos pizza, in which you can order your food on the app and then have updates of the process of your food such as when its cooking, if it’s almost done, when it’s on its way and so on. I also am a major fan of Skinny Dip, a fashion brand targeted at young women. I just really like their whole urban, trendy concept. Their website has other features other than just buying the products, it also involves a sort of teenage blog with very cosmopolitan inspired posts.
Examples of Brands You Dislike and Why: I dislike brands such as fast food chain, Burger King as they advertise nonstop amazing deals, then when you arrive at one their chains, none of these deals actually exist. This makes it annoying for customers as they have come to the chain for these deals and then get disappointed.
The main outcome for this project is to get the customer on side and make them want to come back to stay again based on their experience.
Who is the target audience and what do we need to focus on?
Families – (mainly children) focus on Colour, Sounds, Language
Elderly – making sure the language is appropriate and easy to read. Simple and easy interaction. Business people: coming in and out of the hotel for meetings/events.
What are our branding issues that relate to this project? Existing leaflets from the hotel could be analyzed in detail and considered what could be changed and what shouldn’t.
Describe your business: Premier Inn is a hotel chain, founded in 1987 from the organization of
Whitbread. The British run company is a chain, holding around 750 hotels across the UK and offering
more than 65,000 rooms.
What makes your business unique? My business idea will bring a whole new visual experience for customers, including a website and mobile application.
Existing brand guidelines in place? No.
Please Describe your brand expectations in detail: After researching into the hotel and from past experience of staying at the Premier Inn. The hotel doesn’t actually provide guests with a lot of information regarding stuff to do in the hotel, with breakfast times, etc.
Any colors that you like/dislike? Premier Inn is known for its colouring of purple, I like that Premier Inn already have their branded colour and would like to stick with that when producing the augmented reality.
Scope of project: Please describe what you want to change: The main focus of this project is to create an experience within its self for the guest at Premier Inn hotel. My group and I want to create an augmented reality hotel application using wikitude studio, by using this software we will be able to create a tab of QR codes in order for guests to scan and see their way around the hotel and find out more information or the information they may need whilst they stay at the hotel.
Please describe what you want to keep: Premier Inn has a very modern, UK branded way of their advertising, which I really enjoy. They use Lenny Henry a British comedian in majority of their adverts which adds a very British vibe. I Would keep this whole British feel when creating the application and also like to keep the colour purple for association with the brand as when you think premier inn you associate it with purple.
What problem is it solving? The application will solve the problem of guests who don’t feel like they have fulfilled their stay with regards to being told everything. It gives them the freedom to find it out themselves and in a fun way too, creating an enjoyable stay for all ages.
What problems might it create? It could cause such problems with guests feeling a bit abandoned in the sense that they feel like they cannot ask the staff as the information is all provide on the device. It could be a problem with people who don’t want to use a technical form of information as they may not know how to use it.
Who is your audience? Families, couples, children, business people. Who is your competition? Different hotel chains including Travelodge, Holiday Inn.
How will you measure success? In order to measure the success, firstly my group and I would have to have created it so that it is a simple, easy way of getting hotel information so by testing it in the hotels would give us a good amount of feedback from real life customers.
List all due dates for project:
Researching and planning:
2th February Sketch drawing/final design
16th February Content building foe application
23rd February Working on app
23rd Feb- 27th April
Final project: 27th April Budget n/a (so far)
Further Information Examples of Brands You Like and Why Brands that I enjoy with interactive features, are those like Dominos pizza, in which you can order your food on the app and then have updates of the process of your food such as when its cooking, if it’s almost done, when it’s on its way and so on. I also am a major fan of Skinny Dip, a fashion brand targeted at young women. I just really like their whole urban, trendy concept. Their website has other features other than just buying the products, it also involves a sort of teenage blog with very cosmopolitan inspired posts.
Examples of Brands You Dislike and Why: I dislike brands such as fast food chain, Burger King as they advertise nonstop amazing deals, then when you arrive at one their chains, none of these deals actually exist. This makes it annoying for customers as they have come to the chain for these deals and then get disappointed.
The main outcome for this project is to get the customer on side and make them want to come back to stay again based on their experience.
Who is the target audience and what do we need to focus on?
Families – (mainly children) focus on Colour, Sounds, Language
Elderly – making sure the language is appropriate and easy to read. Simple and easy interaction. Business people: coming in and out of the hotel for meetings/events.
What are our branding issues that relate to this project? Existing leaflets from the hotel could be analyzed in detail and considered what could be changed and what shouldn’t.
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