Update



I have been working in Indesign, creating the base of the interactive leaflet, using the distinctive brand colour purple. The screenshots below is the main page, displaying buttons which enable the user  to navigate their way around the brochure, and access information they are looking for quickly.






Comments

Post a Comment

Popular posts from this blog

Update regarding feedback

Today we presented our work to Julian and Veronica, we got good feedback but also many points to reflect on, based on design and scaling of the features that are imported through Wikitude. Furthermore, reflecting on this feedback, I have designed a new leaflet, with less of a bold take with the purples and also using an icon to communicate that you can use your phone for the interactive leaflet. indesign update from Danielle Englezou on Vimeo .
Read more

Feedback with Veronika and Colour Palettes

Image
Today I met up with Veronika and showed her the indesign document of the final leaflet, reflecting on the feedback given during this, I have decided to change the colour theme. We discussed how the dark purple colour isn’t breathable it makes the leaflet very constrophobic and less space. From this I have decided to change the overall colour to white, after taking inspiration from other hotel websites.  I also began to explore with the colours, creating and collecting palettes from Adobe Color challenge what colours could go with others in order to make certain information stand out. I also looked into leaflets from the hotel and as you can see in the images below, colours such as orange, blues and yellow work very well when trying to create this.
Read more

Representation on colour

Image
        When deciding the colours that would be used for the interactive leaflet, it was for sure that purple would be used as it is such a staple to the franchise and recognisable within the brand as a whole. I looked into the meanings of colours and the colour which I want to use in particular, the images above are very good representations of each colour and help me within my design stages of what to use as to what I want my audience to take from it.
Read more