Premier Inn Experience

I have been working in Indesign, creating the base of the interactive leaflet, using the distinctive brand colour purple. The screenshots below is the main page, displaying buttons which enable the user  to navigate their way around the brochure, and access information they are looking for quickly.

My group got in contact with the Premier Inn head office in order to get permission to use their branding and name for our project, we have so far received feedback that they are delighted for us to go ahead and create this project, and are going to write up a formal letter for us, which we are just awaiting.

Here are a few basic sketches of what we want our leaflet to look like. The leaflet will contain buttons which the user will be able to use to navigate there way around and find out the information they are looking for quicker. There will then be the moving image of what your room will look like, what breakfast will look like, etc, bringing the customers experience more to life and creating an exciting stay.                    

Who are we?  Premier Inn What do we do? Premier Inn’s main aim which is highly promoted through their advertising is ensuring a good night’s sleep. However, some Premier Inn’s such as central London ones help guest getting around London and recommending places to visit Where do we do it? United Kingdom How are we seen in the market place? 618 Premier Inns were awarded the certificate of excellence Premier Inn has been rewarded for the great value they offer in both leisure and business travellers. Premier Inn has recently opened a brand-new hotel in Dubai which is the first hotel outside of the UK. Where do we want to go?  Making sure that guests who stayed with them come back again Attracting new clients Selling more to existing clients such as breakfast, dinner Improving efficiency such as things which they provide for quests. What is the perceived personality of the company?  They try make guests feel like at home Friendly and approachable especially to...

Business name: Premier Inn Describe your business: Premier Inn is a hotel chain, founded in 1987 from the organization of Whitbread. The British run company is a chain, holding around 750 hotels across the UK and offering more than 65,000 rooms. What makes your business unique? My business idea will bring a whole new visual experience for customers, including a website and mobile application. Existing brand guidelines in place? No. Please Describe your brand expectations in detail: After researching into the hotel and from past experience of staying at the Premier Inn. The hotel doesn’t actually provide guests with a lot of information regarding stuff to do in the hotel, with breakfast times, etc. Any colors that you like/dislike? Premier Inn is known for its colouring of purple, I like that Premier Inn already have their branded colour and would like to stick with that when producing the augmented reality. Scope of project: Please describe what you want to change: ...